E-Business

E-Business Business To Consumer (B2C)

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The Project Brief

Our client is a successful distributor of curtains and upholstery fabrics to major online retailers and was looking to start supplying to non-commercial customers to expand further.

Our client's non-commercial offering, which was predominately through its online website, had seen a slump in sales, which had been attributed to a poor and outdated website. Our challenge was to design and develop a successful e-commerce site, which was easy to manage and operate for the client, and easy to make a purchase for the customer.

Our Solution

For the client, the key was developing a bespoke Content Management System which was efficient to use and allowed them to update information quickly, particularly regarding stock and products, to ensure the site performed with as little administration as possible.

A bespoke website was developed and designed focusing on making the customer journey as simple as possible. It takes the customer through a simple purchasing journey, allowing them to select the type of product they would like to buy, and identify the room for which they are buying for.

This process ensures the customer is provided with exact information on what is available to meet their needs, and what is in stock. Customers can then further specify their requirements as to cost and colour, before checking sizes ahead of making their final order.

The Results

Our client saw an immediate response to the launch of the new website offering products to non-commercial customers. Following months of sales to non-commercial customers falling, the business reported an immediate upturn in sales. Importantly, the time required by staff to update information on the site was reduced significantly, meaning more time could be spent focused on running the business. Plans are now being discussed for the next step of the project.

E-COMMERCE
E-Commerce
Provide shopping basket and payment functionality.
CLOUD
Cloud
Communicate with the cloud based content management system.
DATABASE
Database
Store product, stock, media, trend, order, customer and promotion data.
SOFTWARE INTEGRATION
Software Integration
Integrate into third party business and delivery systems.
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