Understanding Your Customer from Every Perspective
ViewPointCRM is the next generation of CRM and its contact management solution, Contact View, helps businesses to build strong customer relationships as well as providing a great employee experience. Contact View is tailored to your business allowing even the most complex of customer hierarchies to be visualised quickly and graphically so that team members can navigate to key decision makers quickly and effectively. Integrating ViewPointCRM with other key systems such as your website, email marketing application and your ERP gives your users a real-time 360-degree view of your prospect and customer activity in one place.
360-Degree View of Your Customers
A 360-degree view of your customers includes every interaction a customer has with your brand, from a website inquiry to a product purchase to a customer support conversation. Through integration with your organisation’s systems and website, ViewPointCRM brings together all information about a customer in a single view for your customer facing teams to access and utilise.
Contact and Company Dashboards
Every contact and company within ViewPointCRM has their own dashboard detailing key contact information, year on year spend along with products and services purchased.
Activity
The Activity pane within contact and company views brings together all your key customer activity. This activity can be product purchases, invoices, payments, website activity, basically any activity that you may store in any line of business systems (including legacy and cloud systems) that you would like your customer facing teams to be able to see.
Document Storage
Within each contact and company view there is a document storage pane, where folders can be set-up to store key contact and company information, such as contracts or proposals.
Mailchimp
ViewPointCRM seamlessly integrates with Mailchimp to provide insight on email activity to prospects and customers alike. You can further drill down to see whether the email has been opened and even interacted with.
Relationships
It can be difficult to navigate large organisations. ViewPointCRM’s explore tool allows you to drill into business’s divisions and departments via an easy to use graphical interface allowing you to locate the right decision makers and influencers quickly.
Preferences
The preferences pane within ViewPointCRM allows customer facing team members to update company or contact preferences. This could include marketing and data protection preferences, product or service segments or even what their hospitality preferences may be.
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