Export

Export UK Trade And Investment

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UKTI

The Project Brief

UK Trade & Investment (UKTI) provide services to small and medium-sized British enterprises (SMEs) to encourage them to trade internationally both professionally and effectively. Under contract to UKTI, a team of market research professionals deliver UKTI’s Export Marketing Research Scheme (EMRS) which encourages companies to conduct and use marketing research in the development of market entry strategy for new overseas markets. The EMRS has been on offer to businesses for 45 years; as part of this advice, SMEs are advised how to prioritise potential export markets.

In August 2013, the EMRS team were commissioned by UKTI to expand the market selection element of the service. They had already developed an effective research process to assist businesses in their prioritisation of potential export markets - countries are scored on their relative position with regard to relevant criteria and then are charted on two dimensions of demand and ease. An Excel software program had been written to manipulate the data and chart the result. However, this Excel solution was limited in that it was only usable on PCs or laptops, had problems with compatibility and the EMRS team had problems with centrally updating the data and controlling access to the software. They came to StyleTech for a solution.

Our Solution

StyleTech recognised the need for a web-based database solution to create a central hub of information which could be updated by all members of the EMRS Team as and when relevant comparative information on foreign markets for UK businesses was discovered, or when the compilers of the country comparative information released fresh data.

Being online meant UKTI could open it up to all clients as well as their personal International Trade Advisers (ITAs). At the same time, StyleTech introduced a set of security restrictions to limit use of the tool only to those companies which had the service and then only allowing them access to relevant parts of the software - different to the access for the EMRS team.

Once StyleTech demonstrated the solution, it became apparent that UKTI could use the tool to add many more useful functions such as changing the size of the bubbles to reflect a third dimension or identifying a list of the top countries in a given criteria; StyleTech were very happy to accommodate these enhancements.

The Results

“Thank you for your help and access to your modelling tool which was inspiring”

“Very enlightening. Thank you for the market selection map - I am sure it is going to be a great help in guiding us in the right direction.”

“Thank you for the link to the market selection map. Really useful information and just what we need in terms of planning thanks again.”

“Thanks for spending the time helping me with the market mapping. I think that this exercise will make a real difference”

“Wow!”

DESKTOP APP
Desktop App
A desktop application allows the EMRS team to build export models.
WEB APP
Web App
A web based application allows customers to easily use the tool.
DATABASE
Database
Data stored on the desktop application is synchronised to the web application.
ALGORITHM IMPLEMENTATION
Algorithm Implementation
An algorithm was created to help the EMRS team create an export model.
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01482 325779
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